| Wednesday, July 22, 2009 |
| 6:00 - 7:00 |
Reception - Remarks by Mark Shadle, Midwest President, Edelman Public Relations Worldwide |
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| Thursday, July 23, 2009 |
| 8:00 - 8:30 |
Welcome, Opening Comments |
| 8:30 - 9:30 |
Keynote Speaker, Dave Senay, CEO, Fleishman-Hillard |
| 9:30 - 10:00 |
Brand standards and messaging - the importance of branding |
| 10:00 - 10:30 |
Words to Live By Campaign |
| 11:00 - 11:30 |
BSA Digital Assets: Brand on Demand/Scouting.org |
| 11:30 - 12:00 |
Hispanic Emphasis |
| 12:00 - 12:30 |
Multicultural Markets |
| 12:30 - 1:45 |
Lunch |
| 1:45 - 2:15 |
100th Anniversary Update and Q&A |
| 2:15 - 4:00 |
Public Relations / Marketing Coaching Session |