Presentations

These presentations can be used exactly as they are or tailored to your council's specific needs.

Next Generation Marketing

The presentation and notes from the "Next Generation Marketing" presentation can be downloaded here:

The following presentation was delivered at the 2008 National Annual Meeting:


The following presentations were delivered at the 2006 National Annual Meeting:

  • You've Got News
      How to generate media coverage for your Council's efforts, raise awareness of your Council to support recruitment efforts, coordinate local and national Council PR/marketing efforts, and share the positive impact Scouting has on your community
  • Good Turn for America
      Generate Good Turn for America (GTFA) media coverage for your Council's efforts, raise awareness of your Council's efforts to assist in recruitment efforts, and learn from real examples of PR campaigns.
  • Youth Today: Who Are They?
      This presentation discloses selected conclusions of the Roper Report on U.S. kids and teens, ages 8-17, revealing key chracteristics about this market segment.

The following presentation was delivered at the 2006 Top Hands Conference:

  • Boy Scouts of America - Four Generations
      Cam Marston has worked with companies around the world to improve generational relations and communication. He learned that each generation seemed to possess similar values as others of their age group.

Marketing Summit Presentations

The presentations and notes from the Regional Marketing Summits