Best Methods Finance Support Material

Greater Pittsburgh Council

2004 Best Finance Support—Invest in Timeless Values Campaign
Council Classification: 300
Contact: Amy Franz

Objectives Established for the Marketing Effort

Develop a brochure for the public phase of the council's "Invest in Timeless Values" development campaign that would communicate:

• The significance of the campaign
• What had been accomplished to date
• Why additional support was needed
• How someone could support the campaign

Planning Process Involved

• The audience for the piece was determined to be small companies n ot solicited in the major gifts phase; select groups of Scouters, including board members, camp staff alumni, distinguished award recipients, and Scout families.
• Determine the content for the brochure:
  • What support opportunities to enumerate
  • Select accomplishments to highlight
• Determine the timing of distribution to coordinate with the campaign and not conflict with Friends of Scouting.
• The piece needed to compliment the other pieces already in place and communicate that support of this effort was in addition to, not in lieu of, annual Friends of Scouting support.

How the Council Was Impacted as a Result of the Marketing Efforts

A favorable response rate from those brochures that were distributed both in gifts secured and inquiries for additional information.

What the Council Learned

• Design the brochure so static information is on the main brochure and changing information is listed on an insert so as it changes the piece can be updated with minimal cost.
• Depending on the intended uses of the brochure, the quantity of outside envelopes does not need to match the number of brochures printed.

The Merits of Marketing (marketing.scouting.org) is a resource for local councils, developed by the Marketing & Communications Division of the National Council, Boy Scouts of America.