Best Marketing Campaign

Class 700-800

Gamehaven

Objectives

• Create awareness of United Way Donor designation
• Increase donor designation to Boy Scouts
• Communicate importance of donor designation
• Create an easier way to donor designate

Planning Process

• Formulate plan with other agencies affected
• Create marketing pieces and venues
• PSA to news and media outlets
• Plan meeting with top 10 employers
• Execute meetings and marketing
• Create Web site: www.donordesignate.org

Impact

• Increased awareness of donor designation and Boy Scouts relationship with United Way
• Hopefully increased donor designation
• Increased new donations/additional

What Was Learned

• Collaborating with other agencies makes a stronger case—easier on all—and better coverage.
• We can survive without United Way funding.
• A lot of people don't understand United Way funding guidelines/policies.
• We need to do a better job of communicating our need—the good we do!

The Merits of Marketing (marketing.scouting.org) is a resource for local councils, developed by the Marketing & Communications Division of the National Council, Boy Scouts of America.