Developing a Local Council Marketing Plan

• Introduction
  The Importance of Marketing
   
• Background
  What Is Marketing?
  What Is Public Relations?
  What Is the Difference Between Marketing and Public Relations?
   
• The Marketing Audit
  Questions for the Marketing Audit
  Cost for Contribution or for Being Involved in Scouting
  Convenience of Scouting in the Community
  Council Promotion
   
• The Situational Analysis
   
• The Marketing Plan
  Writing and Implementing a Marketing Plan
   
• Marketing Plan Outline
   
• Marketing Research
   
• Appendix [PDF]
  BSA Mission Statement
  Mission Statement
  Marketing Mission Statement
  Executive Summary
  Situational Analysis
  Sample Marketing Plan
  Long-Range Goals
  Short-Range Goals
  The Marketing Strategy
  Timetable of Activities
  Tactics Report
  Sample Marketing Planning Worksheet
  Monthly Marketing Worksheet

The Merits of Marketing (marketing.scouting.org) is a resource for local councils, developed by the Marketing & Communications Division of the National Council, Boy Scouts of America.