Resources: Guidebooks

The Marketing & Communications Division provides a series of resources designed to assist councils with their marketing efforts. These guidebooks explain the relevance of marketing and emphasize the importance of planning to achieve council strategic goals.

• Council Positive Publicity
• Public Relations 101:
  • Traditional Scouting Programs [PDF]
  • Learning for Life Programs [PDF]
• Developing a Local Council Marketing Plan
• Developing a Local Council Marketing Committee
• Stars & Strides 5K Handbook [PDF]

The Merits of Marketing (marketing.scouting.org) is a resource for local councils, developed by the Marketing & Communications Division of the National Council, Boy Scouts of America.