Presentations
These presentations can be used exactly as they are or tailored
to your council's specific needs.
The following presentations were delivered at the 2006 National
Annual Meeting:
- You've Got News [PPT] 0.3 MB
- How to generate media coverage for your Council's efforts, raise
awareness of your Council to support recruitment efforts, coordinate
local and national Council PR/marketing efforts, and share the
positive impact Scouting has on your community
- Good Turn for America [PPT] 1.3 MB
- Generate Good Turn for America (GTFA) media coverage for your
Council's efforts, raise awareness of your Council's efforts to
assist in recruitment efforts, and learn from real examples of
PR campaigns.
- Youth Today: Who Are They? [PPT] 6.7 MB
- This presentation discloses selected conclusions of the Roper Report
on U.S. kids and teens, ages 8-17, revealing key chracteristics about
this market segment.
The following presentation was delivered at the 2006 Top Hands Conference:
- Boy Scouts of America - Four Generations [PDF] 432 KB
- Cam Marston has worked with companies around the world to improve
generational relations and communication. He learned that each
generation seemed to possess similar values as others of their
age group.
The Merits of Marketing (marketing.scouting.org) is a resource for local
councils, developed by the Marketing &
Communications Division of the National Council, Boy Scouts of
America.