2006 Regional Marketing Summits
Central Region
- National Marketing Highlights [PPT]
- Willie Isles, Director, Strategic Initiatives Group
- Parent Initiative [PPT]
- Keith Christopher, Director, Leadership Support Service
- Research Overview/Trends [PPT]
- Pat Wellen, Director, Research Service
- Finance Support Presentation [PPT]
- Mark Mosier, Assistant Director, Finance Support Division
- Build Buy-in: Make Things Happen [PDF]
- Connie Dieken, President, On Point Communications
Western Region
- Opening Session [PPT]
- Tom Fitzgibbon, Regional Director, Western Region
- Dave Berkus, Western Region Marketing/Relationships Vice President
- National Marketing Highlights [PPT]
- Willie Isles, Director, Strategic Initiatives Group
- Membership Presentation [PPT]
- Orange County Council
- Marketing to the Hispanic Community [PPT]
- Chivas USA
- National Research Overview [PPT]
- Pat Wellen, Director, Research Service
- National Marketing Overview and Issues Communications Update [PPT]
- Stephen Medlicott, Director, Marketing/Communications
Northeast Region
- National Marketing Highlights [PPT]
- Willie Isles, Director, Strategic Initiatives Group
- Marketing on a Shoestring Budget [PPT]
- Michael Keeler, Owner, Quicksilver
- Finance Presentation [PPT]
- Bob Mazucca, Director, Development Group
- Marketing to Moms and Kids [PPT]
- Brendan O'Marra, Managing Director, Ryan Partnership
- Keynote Speaker [PPT]
- Richard Edelman, President and CEO, Edelman Public Relations Worldwide
- National Research Overview [PPT]
- Pat Wellen, Director, Research Service
- National Marketing Overview and Issues Communications Update [PPT]
- Stephen Medlicott, Director, Marketing/Communications
- Northeast Region Strategic Plan [PPT]
- Keith Clark, Region President, Northeast Region
- Good Turn for America: Reports to the State [PPT]
- Ron Rogers, Assistant Regional Director/Support, Northeast Region
- Ethan Draddy, Scout Executive, Jersey Shore Council
- Thirty Ideas in Thirty Minutes [DOC]
- Panel Discussion
Southern Region
- National Marketing Highlights [PPT]
- Willie Isles, Director, Strategic Initiatives Group
- National Research Overview [PPT]
- Pat Wellen, Director, Research Service
- Cub Scout Program Trends [PPT]
- Sam Thompson, Director, Cub Scout Division
- Finance Presentation [PPT]
- Bob Mazucca, Director, Development Group
- National Marketing Overview and Issues Communications Update [PPT]
- Stephen Medlicott, Director, Marketing/Communications
The Merits of Marketing (marketing.scouting.org) is a resource for local
councils, developed by the Marketing &
Communications Division of the National Council, Boy Scouts of
America.