Jason Volz
Finance/Marketing Director
Sam Houston Area Council
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We were fortunate enough to line up a local advertising and marketing firm, Parker:Hayden, to design the BuildingStrongValues.org website, design the 3 varieties of outdoor billboards that we used (right), secure over 1,000 spots for the PSAs (mostly on ClearChannel and Cox) and radio interviews, as well as create the spots.
There were some small fees for the talent in the PSAs and the production, otherwise Parker:Hayden took care of us.
Some additional links you may be interested in are:
Also, see ScoutSpeak [PDF], our council newsletter, for some of the recent "good news" stories from our council.
The Merits of Marketing (marketing.scouting.org) is a resource for local
councils, developed by the Marketing &
Communications Division of the National Council, Boy Scouts of
America.