National Events
A Sponsorship Opportunity
The Boy Scouts of America currently hosts two national meetings a year that convene key staff and volunteer leadership of the organization. These events are:
National Annual Meeting (annually in May): Approximately 2,000 staff (local/national management) and key volunteers (i.e., council presidents, national board, etc.) are in attendance.
Top Hands (annually in August): Approximately 1,000 staff leaders (national management and local leadership) and select key volunteers come together.
These events provide a strategic, physical, face-to-face opportunity to position and market your company directly to Boy Scouts of America decision-makers. Companies may select from an array of sponsorship levels that coincide with their budgets and marketing goals, thereby tapping into valuable marketing rights, including product displays, sampling opportunities, customer interaction, signage recognition, direct-mail opportunities, main stage appearances, educational presentations, and more.
Any national BSA corporate sponsor (Celebration, Mission, Values, or Character levels) may select National Events as its propriety program and automatically be named the Presenting Sponsor of National Events. However, sponsorship opportunities may also be purchased a la carte, meaning a company may purchase a sponsorship directly to National Events by committing the following sponsorship fees and shall receive the rights and benefits depicted herein respectively:
Additional Sponsorship & Exhibit Opportunities
Platinum Level
Minimum $75,000+ cash and/or in-kind commitment
Includes all Gold Level benefits; and
Direct Marketing to BSA Staff—Controlled access two (2) times during the six-month period (one per event; pre- and/or post-)
Conference Program—Inside front or back cover
Interactive/Experiential Marketing—Host two selected individual functions at each conference; custom-create concepts to engage with attendees
Engagement Opportunities—Physically network with key leaders of the BSA nationwide:
Opportunity for up to four (4) company representatives to fully participate in each conference
Registration packet inserts (may include mutually approved information, announcements, samples, etc.)
Right to custom-create a mutually agreed upon engagement opportunity with conference attendees
Gold Level
Minimum $50,000+ cash and/or in-kind commitment
Includes all Silver Level benefits; and
Internal Marketing Rights for a 60-day period for each event (April/May and July/August) annually
Prominent Sponsor ID in pre- and post-event communications, marketing, and registration materials
Conference Program recognition page right-read saluting your support
Event Exhibition and Display Space—Up to 300 sq. ft. of priority booth space w/sampling rights
Prominent Signage Recognition throughout conferences
Interactive/Experiential Marketing—Host one selected function at each conference
Engagement Opportunities—Physically network with key leaders of the BSA nationwide:
- Opportunity for up to two (2) company representatives to fully participate in sponsored conference
- Registration packet inserts (may include mutually approved information, announcements, samples, etc.)
Silver Level
Minimum $25,000+ cash and/or in-kind commitment
Includes all Bronze Level benefits; and
Participate in CSE Sponsor Recognition at pre-determined gathering for greatest impact
Conference Program recognition half page left-read saluting your support
Signage Recognition throughout event
Bronze Level
$10,000 (includes access to both annual events)
Event Exhibition and Display Space—Up to 200 sq. ft. of exhibition/display space at both national events
Sponsor Listing (shared ID) in event communications, registration materials, and on BSA conference Web site
Event Exhibitor – $2,500 (includes access to both annual events; single event fee is $1,500)
Event Exhibition and Display Space—100 sq. ft. of exhibition/display space at both national events
Exhibitor Listing in event communications