Media Tools & Templates

National Family Week, the week of Thanksgiving, is a wonderful opportunity to gain publicity for your agency and your accomplishments within the community to help strengthen vulnerable children and families.

Take advantage of the tools and templates by filling in the blanks and printing the documents onto your letterhead. Fill in all shaded areas of each document with your localized information, and delete all shading, document titles, and instructions.

Media Tools and Templates

(Downloadable Word Documents)

• Backgrounder
  General information about National Family Week.
• Community Calendar Listing
  Send with Backgrounder to appropriate media.
• Family Tip Sheet
  Use in media outreach, print in your newsletter, include on your website, or have available at events.
• Letter to the Editor
  Any leader who initiates change for others should customize and send this letter to the media. Send with Backgrounder.
• Media Alert
  Send to media and enclose Backgrounder.
• News Release
  General information about National Family Week. Can also be used with outreach other than the media.
• Newsletter Article
  Use in your agency newsletter, post on-line, and invite other partners to do the same.
• Pitch Letter
  For print, radio, and television. Enclose the News Release or Backgrounder.
• 30-Second Radio Public Service Announcement
  For radio and television. Send with Backgrounder.
• Donor Request Letter
• Sample Proclamation
• Elected Official Request Letter
• Prominent Figure Request Letter
• Recruitment Letter

The Merits of Marketing (marketing.scouting.org) is a resource for local councils, developed by the Marketing & Communications Division of the National Council, Boy Scouts of America.