Tips and Techniques

• Benefiting from Legacy of Honor
• Pedal Pioners Program
• Fundamentals of Marketing Course Offered
• Unit Program Planning—Don't Forget the Outdoors!
• Units Play a Prominent Role in Gaining Positive Publicity
• State Farm Youth Advisory Board
• "Angels in Action" Program
• National Youth Service Day
• Community Service Project Opportunity: Liberty Day
• How Membership/Relationships Committees Affect the Perception of the Scouting Brand
• Youth Service Day Grants Available
• Make the Most of Public Service Announcements
• National Research Projects Focus on Three Areas
• Consider the New America in Recruiting Strategies
• Report to the Mayor Benefits Your District
• Summit on Latino Scouting Focuses on Outreach Efforts
• You Are Invited to a Global Party for Scouting Anniversaries
• The Value of Scouting Photo Essays Launched
• Scouting Highlighted in the Mini-Pages
• You've Got News ... Especially For Donors [PPT]
• Marketing Class Set for November 5-9
• The Value of Scouting—Told Through Photos

• Public Relations: Moving From Releases to Relationships
• Plan, Promote, and Perform Publicity Campaigns
• District Marketing Committee Leads to More Publicity
• Remind Your Parents and Volunteers: You Make a Difference!
• The Importance of Positive Publicity
• Marketing: The BSA Brand
• Marketing Is Everything You Do
• Twelve Marketing Ideas
• Ten Ways to Strengthen Your Relationship With the Media

Good Turn for America

• Good Turn for America: A Fund-Raising Tool
• Every Service Project Is a Good Turn for America Proj
• Good Turn for America Equals Service Learning
• Connect to Decision Makers With Good Turn for America
• Tips for Using the Data From the Good Turn for America Web Site
• Do Your Good Turn for America With a Great Press Release
• Do a Good Turn for Membership
• Help Your Council Earn the Good Turn for America Award
• Your Council Needs You to Help Earn Award
• National Youth Service Day Opportunities
• National Teen Dating Violence Awareness and Prevention Week
• Units' Hours of Service Take Councils to the Top

Research

• Use ESRI to Identify Growth Potential
• Knowing Who Volunteers and Why Helps You Recruit Leaders
• Would You Talk to Your Family Only Once a Year?
• Community Service Is a Volunteer Recruitment Tool
• Summer Camp Delivers Fun With a Purpose
• Volunteers Benefit From Scouting
• Unique Experiences Shape Generational Differences
• Research Identifies Barriers to Reaching Multicultural Families

Marketing Campaign Opportunities

• National Family Week - the week of Thanksgiving
  • Backgrounder [WORD]
  • Community Calendar Listing [WORD]
  • Family Tip Sheet [WORD]
  • Letter to the Editor [WORD]
  • Media Alert [WORD]
  • News Release [WORD]
  • Newsletter Article [WORD]
  • Pitch Letter [WORD]
  • 30-Second Radio Public Service Announcement [WORD]
  • Donor Request Letter [WORD]
  • Sample Proclamation [WORD]
  • Elected Official Request Letter [WORD]
  • Prominent Figure Request Letter [WORD]
  • Recruitment Letter [WORD]
• April Is Youth Protection Month

News Releases

See the latest news releases on www.scouting.org.

The Merits of Marketing (marketing.scouting.org) is a resource for local councils, developed by the Marketing & Communications Division of the National Council, Boy Scouts of America.